Ripley’s Believe It or Not! London is a premiere attraction, located at No. 1 Piccadilly Circus. Home to over 700 peculiar and amazing exhibits across 6 floors. Ripley’s London - a great place to visit for a day out of the ordinary.

Featured Exhibit - Optimus Prime

Based on the popular children's 'Transformers' toys and the Hollywood blockbuster of the same name, this model of a fictional character, Optimus Prime, stands proudly in the foyer of Ripley's London attraction.

The Transformer statues are created by the artist Anchalee Saengtai, who works for family-owned business YumiModal, in Bangkok, Thailand. Each is hand-crafted from hundreds of car parts.

Optimus Prime stands over 2.5 meters tall. Come in and take a photo with our featured exhibit!

More about our exhibits

What's On At Ripley's London

Over 700 amazing artefacts across six floors of attraction space
London’s premier attraction located in the heart of Piccadilly Circus
A day out of the ordinary in London's West End
Open 7 days a week, 365 days a year,
10am - midnight (last admission 10.30pm)
Admission includes: Ripley’s Mirror Maze and London’s largest Laser Race

More about Ripley's London

World Sword Swallowers Day London

Sore throat getting you down this winter? Spare a thought for the performer heading to Ripley’s Believe It Or Not! London, to mark World Sword Swallowers Day 2013.

On 23 February 2013, one of the world’s finest sword swallowers will give a free demonstration of the ancient art in the heart of the West End – and promise to leave the crowds open-mouthed too.

Daredevil sword swallower El Lurchio, will feature in the UK leg of the annual celebration.