Ripley's Believe It or Not! The London Odditorium is located at 1 Piccadilly Circus in the heart of London's West End. The nearest tube station is Piccadilly Circus which has services from both the Piccadilly Line and the Bakerloo Line. Upon arrival at the tube station, please use Exit 4 to Coventry Street and we are located where Coventry Street and Shaftesbury Avenue enter Piccadilly